Video advertising on mobile is growing rapidly as it has the essential elements of sight, sound and motion which encourages the audiences engage in the advertisement. Most of the people preferred watching video rather than spending time to read and study about a product; therefore, it would be a good idea to include mobile video in the marketing campaign.
Maximizing the video completion rate
People from different countries have different attention spans on watching mobile video. For example, people in the US are generally willing to spend approximately 20 seconds to view the mobile video, whereas, people in Canada are willing to spend around 15 seconds. Therefore, the marketers should deliver their message within these times in order to achieve higher completion rate. It is very important to do some researches on the specific country or region that you would like to target for achieving a better result.
The difference between Apple and Android users
Apple and Android users are different type of audiences and understanding the differentiation may able to improve the performance of the marketing campaign. For smart phones, Android devices receive more completion rates compare to Apple advices in the US and the UK. For tables, Android devices also perform better compare with Apple devices in most of the cases; however, more impressions are placed in Apple devices in many countries.
The video trends in mobile
Choosing the suitable strategy for the video advertising can optimize the performance and achieve the goals. One of the popular trends of video ad is reward-based video which some people call incentivized video. The users can get reward or benefit if they watch a video, such as receiving some credits or points for the game. The users are willing to exchange their time for the things that they value. Another common used video format is vertical video and it is comparably natural for smartphones. It only uses a small portion of the users’ vertical screen and requires them to turn the phone into landscape mode in order to access a full-screen mode. Mobile video will continue to grow and advertisers will keep spending more and more money in this medium. It is a time to take more attention in mobile video advertising.