Have you even seen an ad that you didn’t realize it was actually an advertisement at first? Native Advertising is doing well about it in mobile that an ad experience follows the natural form of the audience experience in which it is placed. Generally, it is an ad that matches the look of the sites or apps. It can be bought programmatically. Native advertising can create higher engagement with the audience. There are six common use layouts in below:
It fits in image-focus content such as blogs, news and content focused sites.
It fits sponsored content into a publication that draws a list offer view, which is usually used for offer walls, app recommendation sites and app directories.
News Feed layout creates the integrated experience with news sites, content feed sites and text focused social media apps, and search engines.
It is used in chat apps. If the chatting platform can be used for free, the users won’t be bothered too much by the sponsored ads once in a while.
It can show multiple images when the audience swipe sideways to view the images. It usually uses in news and content sites.
It is used in social media with image-focused layout.
Native advertising works very well in combination of other mobile advertising format such as mobile display advertising. A report from eMarketer showed that native sales drive display ad sales at the same time. "Native works very much like a cherry," Tessa Gould, director of native advertising and HuffPost Partner Studio at The Huffington Post Media Group.