Everyone is talking about personalization these days. Giving consumers what they want can increase the chance of conversion. However, over 90 percent of marketers honestly believe they don’t have the tools to implement it. It may not that difficult to implement personalized advertising if we choose a right method.
Personalized advertising in offline media
A lot of media are trying to achieve personalization including both offline and online media. For decades, newspaper, TV, billboard, and other offline media provided a one-way communication. Using this way is not enough to meet advertisers’ goal anymore. Even offline media has to find a way to interact with customers, but it is not easy to achieve personalization. I believe MTR advertising preforms better in term of personalization among all the offline media. Many of their ads include QR codes and NFC tags for people to scan by their mobile devices in order to obtain more information. However, how many people would actually do that?
Easy way to create personalized advertising by mobile
Using online media is easier to connect with customer personally, especially through mobile advertising. Mobile device usually will not share with others, so it can target them accurately; therefore, we are able to target the right people with the right mindset and ultimately winning consumers’ attention and loyalty. There are several factors that we have to pay attention to in order to create a successfully personalized campaign including the selection between different networks and exchanges and RTB platforms which make customers to take actions quickly and therefore has higher conversion rate.
Reaching customers by mobile advertising with advance targeting can be very successfully because people will receive information that they want. Advertisers can also minimize a lot of wastage and maximize ROI. The Future is personalized.