Using coupons to increase sales and strengthen the relationship with customer is one of most popular advertising methods for marketers; however, the medium that people using has been changing to mobile gradually. Mobile advertising can be very effective for company to reach customers and choosing the right tactic can dramatically increase the performance of a campaign and achieve goals.
People generally feel positive about Mobile Coupons
Many people are willing to receive coupons from their mobile device. According to 2016 Mobile Consumer Report form Vibes, more than 80 percent of people consider digital coupons are more convenient than paper coupons such as printed from web or got from newspapers and circulars. In addition, certain loyalty programs could be more successful if the company allows the customer to save and access information from their mobile device because it is more convenient and useful for the customers. More then half of US marketers believe mobile coupons are the best way for “attributing in-store purchases to mobile ads” based on the finding by Marchex and Digiday.
Beacons can improve the in-store shopping experience
Many people are talking about beacons and some retailers start using it to create a better in-store shopping experience for customers. “Beacons are devices that communicate with a shopper’s smartphone in the hopes of improving the in-store shopping experience.” These Bluetooth-enabled devices are placed in stores and send ads, coupons or product information to the detected smartphone users. It can encourage the shoppers for specific products and reward loyal customers from the time they walk into the store. However, advertisers should consider carefully about what information they deliver to their customers. It could be annoying if receiving messages that are totally not interested in.
One major challenge for advertisers to use beacons is getting customers to download the store’s app and open it with Bluetooth signal on when they are in the store. In order to achieve it, some other mobile advertising methods will need to be cooperated and implemented in advance.