Using mobile devices as vehicles for content, communication and collection is growing rapidly. As mobile becomes a significant part of advertising budgets, we have to use it wisely and effectively.
Video on mobile with location targeting is growing
Video advertising on mobile is continuing to grow. More advertisers start to use videos inside apps with location and geo-targeting to reach consumers on their mobile. Targeting can be more effective by using mobile. Moreover, mobile video is considered one of the best ways to let customers exploring products and services according to the research conducted by Animoto, online video creation application provider. The finding showed that people preferred video rather than spending time to read and study about a product.
Mobile couponing comes of age
Providing coupons to customers is a good way to increase sales and marketing. Nearly half of the consumers are willing to receive relevant coupons on their mobile device according to HubSpot. Combining with the use of location targeting and automation platform can help the advertisers to deliver the relevant coupons to the related customers, which able to actually link a mobile ad to an in-store purchase. Moreover, many customers will redeem the coupons if it is relevant and attractive to them.