A survey found that over 70% of online consumers are more likely to purchase a product or service after viewing a related video. It indicates the importance of making nice marketing videos for good purposes. Some techniques can enhance your marketing videos. One of them is using voiceovers.
Voices work better than words
An excellent voiceover can bring a great dynamic to your video. Without voiceovers, people often deliver their messages in subtitles in their videos. However, subtitles are less impactful than voiceovers. Voiceovers can convey your message emotionally. With the help of intonations, your message can be more remarkable in the viewer's mind.
Also, voiceovers can directly transfer your message to your audience, unlike voiceless videos, your viewers need to break down the video content and extract the message by themselves. Moreover, different people may have different interpretations of your video content. In this case, you cannot ensure they all receive the same message. To add with, your audience may not have the patience to dig your message in the videos. Voiceover is more straightforward in passing your messages.
Another thing about voiceover is that it is a representation of your audience. Your audience and your voiceovers should share a common language. So, your audience can for sure understand your message. Furthermore, the viewers may find your content more relatable and more willing to accept you. As a result, you can build a positive relationship with your target audience.
Overcoming the language barrier
Your marketing video may not always target your local audience. You may also wish to spread your message to other nations. In this situation, your video has an intention- to be understood by people in different nations.
The video content must be adapted to your audience in various nations. It is often achieved by putting multilingual voiceovers in the video. With this technique, you can overcome the language barrier and communicate with your target audiences with voiceovers. At the same time, your original video content can still be maintained.
How to choose a suitable voice?
The tone and the feeling of the voiceover significantly affect the delivery of the message. The right voice can improve your video. On the contrary, the wrong voice could distort your video. Therefore, it is worth spending time to find a suitable voice for your voiceover.
Before your search on voice talent, you should have a concrete idea on the theme and message of your video. With a defined theme, you will have a general direction of the voice you need, including gender and age. The voice for voiceover should be as close to your audience as possible. The voice may affect your viewer's perception of your whole brand. If you create a promotional video for children's toys, you may wish to look for a younger voice. If you are making an ad for men's razors, you may want to use a tough, male voice. The voice talent you use must be appropriate to your topic. Ultimately, your decision of the voice is all about the attitude that the voice can bring. The proper voice can excite and keep your audience's attention. For making voiceovers, you don't need the best voice, you need the most suitable voice.
When you are casting the voices, you should never forget to consider pronunciation. Although it is mentioned that the voice you use should base on its feeling, in your video, voiceover is just a tool to deliver information. You should use a voice that can deliver your message clearly and yet, match the tone of your video.
Or... Give Voicemom a try?
Speech synthesis technology has been improved a lot recently. Nowadays, realistic, human-like AI voiceovers can be generated. People start to consider AI voiceover tools as an alternative way to make voiceovers. AI voiceovers guarantee consistent voiceover quality and rapid production time. If you are looking for voiceovers in your video, why not giving AI voiceovers a try? You can listen to our FREE demo at https://www.voicemom.com/ to see if our AI voice talents suit your need.
How important is voice-over in marketing videos? (darvideo.tv)
The Importance of Voice Over in Translation and Localization (andovar.com)
Voice-Overs: What They Are and What They Do For Your Videos (lemonlight.com)