A healthy brand leads to the improvement of a business. The healthiness of a brand is crucial and influential to the development of a business. Branding is, therefore, one of the heavily focused areas in world-famous brands. These brands actively explore and research on better tools in branding. In the end, they realised the significance of AI...
Highlights of the Ebook:
-KPIs for measuring the brand healthiness
-The keys for brand growth
-Use cases of AI in marketing by Coca-Cola, Nike and Netflix