Features
Easy SetupIt only takes 3 simple steps to create a marketing campaign. What you need is to define the campaign criteria in step 1, then you have to describe your products in step 2, and finally you have to provide your ad creatives in step 3. The campaign is set and will be scheduled to run according to your requirements.
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One PlatformFingereach connects to a number of high volume ad exchanges seamlessly. You no longer need to login to multiple advertising platforms to track the performance of your campaign across multiple channels and all the tracking data is available at your fingertips.
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Rich LandingYou can do more with mobile advertising now. You can continue to set a destination website as the landing when your customers click. Apart from that, you can also set a phone call, a map, and an app store as your landing. Your customers can reach you through a more native and direct means you want.
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Smart AlgorithmsYou do not need to view and tune the campaign from time to time manually. The analytic services and algorithmic bidding services built in Fingereach will take care of the complexity for you behind the scene automatically.
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Real Time BiddingIn the old days, we are buying impressions in bulk and optimization can hardly be done. Fingereach buys ads on RTB basis - buys only the needed impression - and evaluates the quality of every ad slot to see if a bid will be made and determines the best price.
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No MiddlemenWith a streamlined workflow, Fingereach offers you a simplified yet powerful interface that allows you to launch marketing campaigns without an expert. This can significantly shorten 80% of the preparation time.
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FiltersFingereach allows you to set a variety of filters to scope the audience that are of your interests. Location filter, device filter, language filter, category filter, placement filter are some of the examples that are useful for your campaign strategy.
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Rich TypesFingereach supports in-web, in-app and in-video ads. Major technical formats like HTML5, Flash and image file are supported. Ads can be static or animated and can be of different sizes. Different interaction types like filmstrip, pull, adhesion banner, full page index and slider are also supported.
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Built For MobileFingereach is built for mobiles. You can host marketing campaigns across different device makes, languages, sizes, resolutions and also across different activities that will be done by the mobile users - browsing web, using apps, and viewing videos.
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Huge InventoryWith connectivity to major ad exchanges, we can access more than 10 billion of ad slots each day worldwide. The ad slots are coming from different locations, different devices, different pages, different apps and different videos.
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Contrast TargetingOur patent pending technology, PageRatio, evaluates different structural ratios of a web page and delivers an ad that will create high visual contrast that will draw the attention of the audience. Fingereach takes the ratios into considerations during the bidding process for in-web ads.
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Contextual RankingOur patent pending technology, AppDience, ranks the millions of apps to determine apps that have audience that are most relevant to your products. Fingereach will take this ranking into considerations during the bidding process for in-app ads.
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Big Data CapabilityFingereach makes use of Big Data technologies to cater for the growing need in processing huge amount of multi-dimensional impression data and click data in a timely fashion. The platform leverages multiple clusters to process billions of data points with hundreds of attributes to find actionable insights.
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International StandardsFingereach adopts the international standards like OpenRTB in talking with ad exchanges. It is easily expandable with an exchange that you want given the ad exchange is standard compliant, maximizing the reach to your customers.
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IAB CompliantFingereach allows you to use all major IAB compliant formats of display ads in the marketing campaign. Advertisers can unleash their creativity in their different ad creatives, from micro bar to leaderboard, from static to dynamic, from in-web to in-app ad.
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Trading Locations
Hong KongThis is the 1st algorithmic trading site for Asia-based traffic.
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SingaporeThis is the 2nd algorithmic trading site for Asia-based traffic.
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