LIVELY IMPACT
  • Platforms
    • Programmatic Advertising Platform - Fingereach >
      • Fingereach Plan
    • Customer Data Platform - EleData
  • Customers
  • Company
    • About Us
    • Awards & Press
    • Management Team
    • Partners
    • Contact Us

Ideas from thought leaders

New York Times Plans to Make Its Mobile Ads More Native, Less Interruptive

9/18/2015

0 Comments

 
Picture
"Mobile advertising as a whole is just fairly crappy," said Sebastian Tomich, The New York Times senior VP of advertising and innovation.

Mr. Tomich isn't saying anything controversial. Most people seem to agree that those thin horizontal banners pinned to the bottom of publishers' mobile sites haven't won many fans. Neither have the full-screen interstitial ads that can overtake a smartphone's screen while swiping between articles on many publishers' mobile sites, including the Times'. So the Times is doing away with them.

"We're retiring at some point late this summer -- maybe early fall when we can run the last one that's already been sold -- we're retiring mobile interstitials. We're trying to move to a place where the less desirable mobile ad units, where we actually free our experience of them," said New York Times Chief Revenue Officer Meredith Levien.

In place of the interruptive mobile ads, the Times is adopting a mobile ad format that's akin to Facebook's and Twitter's in-feed mobile ads.

Source: 
Adage
0 Comments



Leave a Reply.

    Author

    Articles are written by thought leaders in the digital advertising industry.

    Archives

    September 2015
    August 2015
    June 2015
    May 2015
    November 2014
    October 2014
    July 2014
    March 2014

    Categories

    All

    RSS Feed

    contact us to know more

    subscribe to our news

Submit

PRIVACY POLICY AND DATA REGULATION

learn more

Contact us

Call us at 852-34269508
  • Platforms
    • Programmatic Advertising Platform - Fingereach >
      • Fingereach Plan
    • Customer Data Platform - EleData
  • Customers
  • Company
    • About Us
    • Awards & Press
    • Management Team
    • Partners
    • Contact Us