You may not necessarily be familiar with the term "Data Visualization", but you must have used it somehow. Data visualization is around us- your customer records in tables, the charts on your financial reports etc. Although the concept is nothing new, it has been buzzing around every commercial sector in recent years. What makes data visualization an essential technique for modern businesses?
"Hey, Siri." "Ok, Google" I'm sure you must have used voice search at some moments in your life. Indeed, the proportion of people owning and using voice devices has gradually increased in recent years. Now, marketers start to recognize the importance of voice marketing in the world of surging voice devices.
A survey found that over 70% of online consumers are more likely to purchase a product or service after viewing a related video. It indicates the importance of making nice marketing videos for good purposes. Some techniques can enhance your marketing videos. One of them is using voiceovers.
AI is a powerful tool in many industries. With increased public awareness of AI technology, some raised AI ethical problems. One of their concern is AI bias. While AI bias is considered harmful, marketers are actually benefited from it.