AI impacts everything processes in the media and entertainment industry, from content creation to consumer experience. The industry smartly utilises the power of this robust tool to make visual content more interactive, exciting and attractive to their fellow audiences. Besides, AI grants power to various sub-fields in the entertainment sector to improve efficiency. Generally, the two main usages of AI in the entertainment industry are to manage the intensive amount of data and create personalised content for the audience.
1. Personalisation of content and recommendations
Personalisation is one of the core applications of AI technology. All online content can be personalised based on users' preferences and previous experiences, from music to visual content.
The power of personalisation is enabled by collecting numerous users' data and machine learning. By analysing users behaviour, demographic details and more, the system learns about the users. The system then elaborates on what kind of content the users like most. With time, the system collects more information from the users, and the accuracy of recommendations can be improved by continuous machine learning with new information. The highly personalised is beneficial to media and entertainment companies to increase their user base. Companies with the ability to personalise content can offer a better service than their competitor.
2. Online advertisement
For businesses, online advertisements are one of the most critical tools for branding and business promotions. To maximise the performance of online advertisements, companies utilise the power of AI. On the most popular online ad platform, Google Adsense and Adwords, the platform analysed users' browsing history to understand and determine which ad to show next.
The ad platforms targets to personalise users' experience on viewing ads. Like the media platform, the ad system collects users' information and browsing history to learn the preferences and demands of the users. Hence, the system can determine the most suitable ad for them. In this case, the users can receive ads of the products and services they might need. At the same time, businesses can receive a higher conversion rate from the online ad service provider. Businesses can reach the right audience and get maximum outputs from ads.
3. Automated transcription
The content online is accessible to everyone around the world. The media and entertainment industry attempts to make its content comprehensible to every audience. One of the most popular approaches is to create subtitles.
In this approach, the content of the video is first transcripted into subtitles. Then, the subtitles are translated into different languages. The process is time-consuming to be done with humans. Therefore, the media industry uses AI-based technologies, such as natural language processing to improve the efficiency of creating subtitles. The industry applies this tool to movies, music videos and TV shows. The enterprise aims to make its entertainment content understandable to a wider populace for higher users engagement.
4. Detection and control of fake content
The high penetration of the internet can be concerning. As the internet is free under speech freedom, all people can share their opinions online, even if they are not stating facts. Many websites publish and circulate fake news throughout the internet. The fake content can be misleading and lead the audience towards specific events or social issues.
The process of detecting fake content is challenging because, nowadays, the phoney content can be in images and videos. The AI-supported technology, deepfake, create ultra-realistic fake videos of people by swapping their faces with another person. The most concerning part of deepfake technology are that the technology allows creators to generate videos of a person saying and doing things that the person hasn't actually done. For humans, the detection of fake content becomes more challenging as deepfake technology gets more advanced. Therefore, the task of detecting fake content online can only be accomplished by AI. AI helps online platforms to moderate or remove fake content before massive circulation. With the help of fake content detection services, we can identify fake content in various forms and secure the online community from fake information.
References:
AI in Media & Entertainment Industry: Application & Use Cases | VSINGHBISEN (medium.com) What is Deepfake — Know Everything About this AI-based Technology | by Vikram Singh Bisen | VSINGHBISEN | Medium 
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