There are some actionable tips in increasing engagement with your audience, like improving the site's load time and having a practical layout to unusable advice. The search result you can find online is repeating the same things. But a few people are thinking from a different angle- an aural experience, which many top brands are working on. The use of audio in enhancing engagement is not the future trend. It is the present.
People have a growing awareness of equality to ensure everyone deserves equity in life in today's world. The governments, public companies and private enterprises are searching for methods to improve the accessibility of people with different physical disabilities. Regardless of the sectors, they all have a common goal- to optimize and offer a seamless experience for people with a wide variety of needs. One of the workable solutions is voice-enabled products and services.
In 2019, the global audiobooks market size was valued at USD 2.67 billion. Experts forecast that the market size is expected to grow at a compound annual growth rate (CAGR) of 24.4% from 2020 to 2027. The exciting statistics indicate the potential of audiobooks and the changing concept of reading. That is, in the future, you can read without even "reading" the texts. Are audiobooks better than books, then? Well, no, neither of them are superior to the others. However, sometimes, audiobooks can be better than books.
"Hey, Siri." "Ok, Google" I'm sure you must have used voice search at some moments in your life. Indeed, the proportion of people owning and using voice devices has gradually increased in recent years. Now, marketers start to recognize the importance of voice marketing in the world of surging voice devices.
As suggested by Salesforce data, 80% of customers agree that customer experience is as important as products and services. With the stated considerable importance of customer service, companies have sought more opportunities in service improvement. With emerging development in AI, the customer service industry is helped with two technical solutions- chatbots and voicebots.
A survey found that over 70% of online consumers are more likely to purchase a product or service after viewing a related video. It indicates the importance of making nice marketing videos for good purposes. Some techniques can enhance your marketing videos. One of them is using voiceovers.